Senior Product Designer · B2B · Porto
Complex systems.
Made legible.
Twelve years designing tools for people who depend on them to do their jobs. Field reps, scientists in regulated labs, store staff managing national operations. The environments change. The stakes don't. I stay through delivery to see what actually lands.
12+
years of experience
B2B
enterprise focus
Selected Work
2022–2026
FMCG · Sales Force Automation
2022–2023
CADI App
Carlsberg Group
Field sales reps across multiple European markets used CADI to manage daily orders. The existing interface created friction in the most critical workflow: the ordering module.
UX Research, Design Systems, Figma
Life Sciences · Enterprise Web
2025–2026
EnterpriseAI
Novonesis
Scientists in regulated labs have a low tolerance for interface ambiguity — the tool either earns their trust or they route around it. I designed the AI-assisted workflows and built the design system infrastructure that made consistent delivery possible across a fast-moving product team.
Design Tokens, WCAG, Agile
Retail · Internal Operations
2025–present
Internal Tools
Leroy Merlin Portugal
Store staff managing national operations don't have time for onboarding. Two parallel internal tools, workshop management and financial orchestration, had to work on first contact. One shared design system made that possible across both products simultaneously.
End-to-end design, Design Systems
About
The tools I design are used by people whose jobs depend on them being right. Twelve years in enterprise environments, consumer goods, life sciences, retail, and energy, working embedded with product and engineering teams across multiple simultaneous projects. I've built design systems while the product kept shipping, run research across markets where I didn't speak the language, and closed engagements with the same rigour I brought to the first sprint.
Services
Product design
End-to-end ownership: discovery, flows, prototypes, and handoff. Built for delivery, not just presentation.
Design Systems
Tokens, components, documentation, and governance. Infrastructure that scales with the team that uses it.
UX Research
Field interviews, usability testing, synthesis. Research that changes what goes on the roadmap.
Strategy
Reframing the brief before the brief becomes a constraint. Defining scope, sequencing work, and aligning stakeholders.
Accessibility (WCAG)
Compliance as a design constraint, not an audit afterthought. Integrated from the first component.
UX Ops & Content Systems
The structural work most teams skip: naming conventions, content models, documentation, and design-to-dev alignment.
Experience
Product Designer (Consultant)
Leroy Merlin Portugal
2025–presente
Product Designer (Consultant)
Novonesis
2025–2026
Content Manager
TLScontact
2024–2025
UX Content Specialist
2024
UX Designer
Carlsberg Group
2022–2023
UX/UI Designer
Kings Crest Global
2021–2022
Lead Design (Consultant)
Icatu Seguros
2019–2020
Designer (Consultant)
Vale S.A.
2018–2019
Testimonials
"
Thiago has the ability to make sense out of complex situations. I have seen him handle chaos, always staying focused and delivering great results. That has been a huge asset to our team.
Olga Strozyk
Product Manager
"
Thiago consistently demonstrated a deep understanding of user-centric design principles, ensuring that the user experience aligned seamlessly with the objectives of our projects.
Liliana Farelo
UX Researcher
"
Thiago's empathic nature and willingness to engage in tough conversations for the greater good of the team and project make him an invaluable asset.
Vicente Opaso
Solutions Architect