Interspar
DR Studio
2021
Mobile UX
Overview
SPAR, a global retail giant, aimed to revolutionize the online shopping experience with a mobile app that balances quality, convenience, and joy for users aged 18 to 65. Addressing the challenge of creating an intuitive, user-friendly platform, SPAR sought to infuse vibrancy and simplicity into their digital presence.
Challenges
In a close collaboration the team crafted a clean, minimalistic interface enriched with vibrant, happy elements. The app integrated complex features like loyalty programs and location-based services without overwhelming users. Rapid prototyping and user testing ensured a responsive and adaptive development process.
Methodology
Utilizing rapid prototyping tools, we iteratively tested and refined features such as multi-step checkout processes, gamification elements, and personalized promotions, ensuring a cohesive and enjoyable user experience that catered to diverse age groups.
Separated projects to adapt desktop UX and mobile UX
UI Style guide for quick screen assembly
Mobile-specific features and gamification
Results
Product promotions, catalog categories and search implemented.
Scheduling deliveries and picking up orders.
Loyalty area/plan
Conclusion
The InterSPAR Supermarket App not only met but exceeded user expectations, significantly enhancing user engagement and conversion rates. Continuous user-centric enhancements and a commitment to staying adaptive to changes in the retail landscape ensured the app's sustained success and relevance.
The development process continued post-launch with ongoing improvements, ensuring the app stayed ahead in the competitive retail market. This commitment to refinement fostered a dynamic environment, keeping the app responsive to technological advancements and shifts in consumer behavior.
