iBest Awards Voting App and The Quest for Engagement
To enhance voter engagement and simplify processes, Brazil's premier internet awards applied UX design and gamification, addressing challenges in digital excellence recognition.
UX Design
Gamification
Overview
In the vast landscape of digital excellence, the iBest Awards stood as Brazil's foremost recognition of internet achievement. However, engaging voters and simplifying the voting process presented significant challenges. This phase initiated our journey with DRStudio, focusing on enhancing user experience and encouraging widespread participation.
Challenges
To tackle the engagement conundrum, we embarked on a mission to design a user-friendly, intuitive mobile app. By mapping category flows and integrating user-centered design principles, we aimed to transform the voting experience. Subtle micro interactions were introduced to keep users engaged without overwhelming them, ensuring the app remained performant and aligned with iBest’s branding.
Methodology
Our approach focused on mapping out category flows and refining the voting process using user-centered design principles. We introduced engaging micro interactions, ensuring the interface was both intuitive and high-performing, ultimately enhancing the user experience.
Map of category flows
Rapid wirerframe for quick visualization
Key visual and UI exploration
Results
Simplifying the Voting Journey.
Boosting Engagement Across Categories.
Cross category voting possibilities increased user retention.
Conclusion
The iBest Awards Voting App exemplifies the transformative power of thoughtful UX design and gamification. By prioritizing user engagement and simplifying the voting process, we created an app that not only met but exceeded expectations, fostering a greater recognition of digital excellence in Brazil.
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