iBest Awards Voting App

Enhancing Engagement Through Mobile Voting Experience

Company: IBest

Industry: Digital Awards

Role: UI Designer

Project developed with DR Studio team in 2021.

Project Overview

The iBest Awards Voting App aimed to elevate the voting experience for the biggest internet award in Brazil, fostering engagement and reducing friction to encourage voting across multiple categories through a mobile application. The collaboration with DRStudio initiated with comprehensive mapping of category flows and voting processes to streamline the user journey and increase engagement.

Problem

Encouraging mobile voting participation for the renowned iBest Awards.
Reducing friction and complexities in the voting process to incentivize users to vote across various categories.
Introducing micro interactions to enhance the overall voting experience and increase user engagement.

Goal

The primary goal was to optimize the voting process within the mobile app, making it intuitive, engaging, and frictionless to encourage users to vote across multiple categories, ultimately increasing overall participation.

Challenges and Constraints

Designing a user-friendly mobile voting interface catering to a diverse audience.
Implementing micro interactions without compromising the app’s performance.
Ensuring seamless integration and alignment of the voting process with the iBest Awards branding and objectives.

Key Metrics

Voting participation rates across multiple categories.
Time spent on the app during the voting period.
User feedback and satisfaction scores regarding the voting experience and micro interactions.

Solution

Methodology

Category flows mapping and voting processes planned.
Employed user-centered design principles to craft a mobile voting interface that prioritized simplicity and engagement.
Introduced subtle micro interactions to enhance user engagement without overwhelming the voting experience.

Deliverables

Streamlined category flows and a simplified voting process.
Engaging micro interactions enhancing user interaction during the voting journey.
Intuitive mobile interface ensuring seamless navigation and ease of voting across various categories.

Results

The iBest Awards Voting App, through its optimized voting process and integrated micro interactions, not only drove increased engagement and participation but also aligned seamlessly with iBest’s core objectives. It became a pivotal tool in enhancing the overall recognition of digital excellence in Brazil, offering a streamlined and engaging voting experience that contributed significantly to celebrating and acknowledging outstanding digital initiatives.

Elevated Voting Experience

The app’s enhancements directly resonated with iBest’s vision of recognizing digital excellence in Brazil. By aligning with the award’s mission to celebrate the best in the digital universe, the voting app became an indispensable tool in empowering users to participate actively, contributing to the recognition of exceptional digital initiatives.

Increased Visibility and Participation

The app’s success in augmenting user engagement and simplifying the voting journey had a tangible impact on the visibility of digital initiatives. It encouraged increased participation across diverse categories, elevating the overall acknowledgment and recognition of pioneering digital ventures in Brazil.

Optimized Process

The refined and simplified voting journey within the app played a pivotal role in attracting and retaining user engagement. By streamlining category flows and simplifying the voting steps, the app removed barriers, prompting users to engage more extensively across multiple award categories.

Enhanced Prestige and Recognition

By providing a user-friendly and engaging platform, the app boosted the prestige associated with winning or being recognized by the iBest Awards. Initiatives that received certification or acclaim through the voting process gained enhanced visibility, further cementing their status as leaders in the Brazilian digital landscape.