Precision Health app

Tailored Precision for Optimal Health

Company: Precision Health Solutions

Industry: Health & Fitness

Role: UI/UX Designer

Project developed with DR Studio team in 2021


Project Overview

The Precision Health App was designed to revolutionize health and fitness solutions by offering personalized, precise, and efficient strategies for individuals aiming to improve their well-being. The platform aimed to address the needs of professionals, executives, and young professionals (45 to 65 years old), delivering tailored health plans driven by scientific precision.

Problem

  • Lack of precise and efficient health solutions tailored to individual needs.
  • Overwhelm and guesswork in achieving optimal health and fitness goals.Need for a user-friendly, data-driven platform catering to diverse health aspects: Performance, Nutrition, Rest, and Mindfulness.

Goal

The primary goal was to create an intuitive, science-driven app that efficiently delivers bespoke health and fitness solutions for users across various aspects of their well-being.

Challenges and Constraints

  • Designing a dark mode skeuomorphic interface aligned with business decisions.
  • Balancing complex data flows and user inputs for a seamless user experience.
  • Ensuring clarity and ease of use across multiple user personas: Clients, Coaches, Advocates, and Healthcare Professionals.

Key Metrics

  • User engagement and retention rates within the app.
  • Completion rates of daily recommendations and educational posts.
  • Satisfaction and feedback scores from users and healthcare professionals.

Solution

Methodology

  • Conducted extensive mapping of pages, user input, and data flows.
  • Researched references and concepts for interaction experiences. Utilized skeuomorphic dark mode for visual concepts aligned with business decisions.
  • Designed low to high fidelity screens for the entire new member flow, seeking approval at each stage.
  • Used rapid prototyping tools to create quick, functional prototypes for user testing, allowing for swift iterations based on feedback.

Deliverables

The Precision App comprised multiple screens catering to various user personas:

  • Member Screens: Dashboard, Profiles, Appointments, Educational Posts, Journals, Recovery Data, Food Journal, and more.
  • Advocate Screens: Dashboard, Member Assignments, Reports, Recommendations, Journal Reviews, etc.
  • Lead Coach/Doctor Screens: Dashboard, Reviews, etc.
  • Coach/Doctor Screens: Review functionalities.

Results

The Precision Health App provided a tangible value proposition by offering precise, tailored solutions. It empowered users to efficiently enhance their well-being through targeted plans focusing on various health aspects. Users experienced tangible improvements in their well-being, actively engaging with the app, achieving goals, and providing overwhelmingly positive feedback, marking it as a transformative tool in the health and fitness landscape.

Precise and Tailored Health Solutions

The app succeeded in delivering highly personalized health solutions, precisely catering to individual needs across different aspects of well-being such as Performance, Nutrition, Rest, and Mindfulness. By tailoring recommendations and plans based on user inputs and scientific data, it provided targeted strategies that resonated with users’ specific health goals and requirements.

Engagement and Goal Attainment

The app’s success can also be gauged by the increased engagement levels among users. With a higher rate of adherence to the recommended plans and content, users actively interacted with the app, followed through on suggested routines, and achieved their health objectives at a significantly improved rate compared to conventional health and fitness platforms.

Seamless Connectivity with Advocates and Healthcare Professionals

Member Screens: Dashboard, Profiles, Appointments, Educational Posts, Journals, Recovery Data, Food JournalOne of the app’s core strengths lay in its ability to seamlessly connect users with advocates and healthcare professionals. This feature facilitated ongoing support, guidance, and personalized assistance, enhancing the user experience by providing a support system that empowered users to make informed health decisions. and more.

User Satisfaction and Feedback

A key indicator of success was the overwhelmingly positive feedback and satisfaction rates from users and healthcare professionals alike. The seamless navigation, precise recommendations, and the ability to track progress resonated with users, resulting in high satisfaction scores and a positive perception of the app’s value in their health journey.


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